Steve Davies company manager stated, “Our team in New Zealand led by Tony Harmer and Francis Hammond developed the new Bata Bullets range at the start of this year. We also started a Face Book page called 'Bring Back Bata Bullets' at the same time. When the sales team samples arrived, and with the newly developed POS material, we went door knocking to see if there was enough interest in the Brand. This action paid off as we took indent orders and sold 5,000 pairs to our independent retail customers.
The stock arrived this week and orders were dispatched, the public and media response has been, quite frankly, unbelievable.
The national and local TV, Radio and newspapers have been contacting us over the last couple of days. It has been national news throughout the country and the demand for the product is fantastic!"
Below are examples of the media response:
Bata Bullets Media Traction
National Business Review http://www.nbr.co.nz/article/bata-bullets-bd-148457