All the news in "Bata Group"

Junio 30, 2017
Interviews
In the second part of the interview recently given to Bata World News, Jeff Wakefield, creator of the Bubblegummers comic strip characters, explains where the inspiration for the three characters came from, and tells us more about their history, both before and after th...
Junio 29, 2017
Market Trends
While spring is often seen as a time when proposing floral patterns is rather predictable and unimaginative, this summer fashion houses are revitalizing their looks with an all-new take on florals. So significant is the trend that it was also the theme of this year's Pi...
Junio 28, 2017
Corporate
On the occasion of Canada’s 150th birthday on July 1, Power is taking special pride in its Canadian origin and heritage by introducing an exclusive Canada 150 x Power collection that will be exhibited in the Bata Shoe Museum from July 1 to August 31.
Junio 27, 2017
Market Trends
Gladiators have been dubbed the sandal of this warm-weather season, and for 2017 the striking look can be softer and more universal than you might think.
Junio 24, 2017
Interviews
Jeff Wakefield, pictured above with wife Carol and son Seth in a photo from 1992, is the creative mind behind Amy, Tim and The Cat, the three much-loved characters from the Bubblegummers comic strip, and who also feature on Bata's Bubblegummers range of children's shoes...
Junio 23, 2017
Market Trends
The alarm clock has rung, several times. You have coffee in hand, are focused on your morning meeting, and stop in front of your wardrobe. Now, what to wear?
Junio 20, 2017
Market Trends
As the weather heats up and the days grow longer, our thoughts turn to sand, sea and summer fashion, looking for the perfect outfit to go from beach to bar, while still remaining rigorously on trend. Of course, a cute bikini or one-piece swimsuit is a great place to sta...
Junio 16, 2017
Market Trends
The mid-heel shoe, typically featuring a heel height of between one and three inches, was tremendously popular in the 1940s and 1950s, offering women a great balance between comfort and elegance. The style fell out of favor for many years, with women preferring high hee...
Junio 14, 2017
Corporate
El 12 de mayo, el último día de la reciente Reunión de Productos Global (GPR, Global Product Review) realizada en Padua, Italia, Bata organizó su primer taller global de marketing, donde los gerentes y expertos de redes sociales de algunas de las principales compañ...