Bata Awards 2017 Finalists: Meet the Power XoRise Team
After the recent announcement of the nine finalists for this year's Bata Awards, Bata World News will be interviewing the teams in the run up to the announcement of the award winners at the Bata Forum in Barcelona in November. This week, the Power XoRise team from Bata India, consisting of Deepak Chakravarty, Bibhuti Vikram Singh and Gajesh Yadav, give us the details of their project, and explain why they think it should be one of the winners.
Finalists Announced for Bata Awards 2017
It is that time of year again, where we discover which of the many projects submitted to the Bata Awards contest will be making their way to the final, with a chance of winning the coveted title. The preliminary judging phase of the fourth edition of the Bata Awards is over, and the three finalists in each category have been chosen.
Global “Me & Comfortable with It” Campaign Gets a Twist
Bata just released the guidelines and initial artwork for the continuation of the global umbrella campaign.
Bata Heritage Launches SS2018 Lookbook
To present the Spring/Summer 2018 sales campaign to its global distributors, Bata Heritage has created a new lookbook in both digital and hard copy.
Rajeev Gopalakrishnan Honored as One of India’s Top CEOs
On May 5, World Consulting and Research Corporation (WCRC) Leaders Asia presented Bata's president for South Asia Rajeev Gopalakrishnan with an award as one of India’s most trusted CEOs. The award was presented in recognition of those leaders who have driven revolutionary success in the industry over the past financial year.
Bata in the News: Straits Times on Bata’s “Cool Step Forward”
On May 4, Singapore newspaper The Straits Times published two articles, both in print and online, about Bata's recent Fashion Weekend, and the new direction the company is taking to cater better to its target customers. The articles highlighted the way in which Bata is successfully appealing to younger consumers through a combination of style and comfort.