CEO Alexis Nasard Reviews the Business in Kenya
In a recent visit to Kenya, CEO Alexis Nasard was able to review the Bata business for the entire African region, as well as store formats, shoe lines and strategy.
CEO Focuses on Product During Indonesian Visit
CEO Alexis Nasard had a very full schedule during his recent high-profile visit to Indonesia. But it was also thorough, with several on-site store visits, a review of the new collections and a structured meeting with employees.
In Thailand, Group CEO Alexis Nasard Gives the Team a Boost
Thailand will be a memorable stop on Group CEO Alexis Nasard’s recent visit to Asia-Pacific. He arrived on the heels of the company’s high-profile sponsorship of the Miss Thailand pageant and was met by all with great anticipation and enthusiasm.
Bata Indonesia: New Collection and Group CEO at Fashion Show
On August 30, Bata Indonesia held a glitzy fashion show event at the Skye Bar and Lounge on the 56th floor of the BCA Tower in the country's capital, Indonesia. The event was designed to showcase the company's Fall/Winter 2016 collection, and to present new Group CEO Alexis Nasard.
Bata in the News: “Sonja Bata at 90”
The Globe and Mail, the most-read newspaper in Canada, recently published a warmly appreciative profile of Sonja Bata. The article, by Nolan Bryant, gives an overview of her rich life as she approaches a milestone birthday – 90 – this fall. A condensed excerpt follows.
Bata Bangladesh on the Airwaves During World T20 Cricket Event
A team from Bata Bangladesh was recently live on air on RadioNext, one of the country's top national radio channels, on the occasion of the World Twenty20 Cricket World Cup, with the aim of creating a successful interactive bond between Bata and its customers.