Bata in the News: Straits Times on Bata’s “Cool Step Forward”
On May 4, Singapore newspaper The Straits Times published two articles, both in print and online, about Bata's recent Fashion Weekend, and the new direction the company is taking to cater better to its target customers. The articles highlighted the way in which Bata is successfully appealing to younger consumers through a combination of style and comfort.
Bata’s New Manifesto Shows Looking Sexy Can Be Comfortable Too
For its 2017 campaign, showcased at the recent Bata Fashion Weekend, Bata has chosen to focus on an issue that has long been ignored by the fashion world, but has an enormous impact on daily life, especially that of women: looking sexy is uncomfortable.
First Ever Bata Fashion Weekend Proves Spectacular Success in Prague
From April 22 to 23, Bata held its very first ever Bata Fashion Weekend (BFW), an event which presented Bata's “Me & Comfortable with it” brand manifesto to the public for the first time, as well as highlighting the company's support of young designers and social responsibility.
CEO Alexis Nasard Brings Swagger to Manila
Group CEO Alexis Nasard’s first visit to the Philippines was marked by three full days of exhilarating Bata events.
Bata in the News: Philippines Latest Shoe Buzz Is Called Bata
On April 16, the Philippine Star published an article by Scott Garceau entitled “Who is Angela (And why does she love Bata shoes?)”. Garceau wrote the article after attending a special event at the Bata Philippines flagship store in the SM Megamall, around 10 kilometers from the capital, Manila, where he also interviewed Group CEO Alexis Nasard.
Bata Chile Welcomes CEO Alexis Nasard
On March 20, Group CEO Alexis Nasard arrived in Santiago, Chile for a five-day visit. His main goals were to check out the company’s latest collections, review the projects developed for Chile and Latam, and discuss Bata’s corporate strategy.